See How Kapil Sharma trolled Media on a Silly Question

Kapil Sharma is an Indian stand-up comedian, actor, TV host and producer.Being popular makes you a prime target for controversies  and gossips. See in the video how a reporter tried to mis-interpret a comment from  A.R Rahman  on twitter.

HOW TO ANSWER TOP INTERVIEW QUESTIONS ?

Interviews can be tricky, but can be nailed with smart preparation. Here are some frequently asked interview questions that you can prepare before going to an interview.

What is Marketing ?

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. In other words it is a framework, a plan or a strategy. It allows its user to shape the perceived value of a product and make it more appealing to its target. Marketing also encompasses distribution (getting the product in front of the buyer) and pricing.

Social Definition

“Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”

Managerial Definition

“Marketing is art of selling. Marketing is not just selling. Selling is only the tip of the iceberg!”

HOW TO DOWNLOAD POKEMON GO ON YOUR DEVICE

Pokémon Go (stylized as Pokémon GO) is a free-to-play location-based augmented reality mobile game developed by Niantic and published by The Pokémon Company as part of the Pokémon franchise. It was released in July 2016 for iOS and Android devices.

The game allows players to capture, battle, and train virtual creatures, called Pokémon, who appear throughout the real world. It makes use of GPS and the camera of compatible devices. The game is free-to-play, although it supports in-app purchases of additional gameplay items. An optional companion Bluetooth wearable device is planned for future release, the Pokémon Go Plus, and will alert users when Pokémon are nearby.

The game quickly became one of the most used smart device apps after launching, surpassing the previous record held by Candy Crush Saga in the United States, and was a boon to the stock value of Nintendo, which owns a part of The Pokémon Company. It was praised by some medical professionals for potentially improving the mental and physical health of players, but attracted some controversy due to reports of causing accidents and being a public nuisance at some locations.

After logging into the app for the first time, the player creates their avatar. The player can choose the avatar’s style, hair, skin, and eye color, and can choose from a limited number of outfits.[1] After the avatar is created, it is displayed at the player’s current location along with a map of the player’s immediate surroundings. Features on the map include a number of PokéStops and Pokémon gyms. These are typically located at public art installations, historical markers, historic buildings, cenotaphs and other memorials, public parks and fountains, places of worship, and other points of cultural significance; these locations are repurposed Ingress portals, Niantic’s previous augmented reality game.

As players travel the real world, the avatar moves along the game’s map. Different Pokémon species reside in different areas of the world; for example, water-type Pokémon are generally found near water.When a player encounters a Pokémon, they may view it either in augmented reality (AR) mode or with a live rendered, generic background.[6] AR mode uses the camera and gyroscope on the player’s mobile device to display an image of a Pokémon as though it were in the real world.Players can take screen shots of the Pokémon they encounter either with or without the AR mode activated.

Unlike other installments in the Pokémon series, players in Pokémon Go do not battle wild Pokémon to capture them. During an encounter with a wild Pokémon, the player may throw a Poké Ball at it. If the Pokémon is successfully caught, it will come under the ownership of the player. Factors in the success rate of capture include the right force, the right time and the type of Poké Ball used. After capturing a wild Pokémon, the player is awarded two types of in-game currencies: candies and stardust. The candies awarded by a successful catch depends on what evolutionary chain a Pokémon belongs to. A player can use stardust and candies to raise a Pokémon’s “combat power” (CP). However, only candies are needed to evolve a Pokémon. Each Pokémon evolution tree has its own type of candy which can only be used to evolve or level up. The player can also transfer the Pokémon back to the Pokémon professor to earn one more candy and create room for more Pokémon. The ultimate goal of the game is to complete the entries in the Pokédex, a comprehensive Pokémon encyclopedia, by capturing and evolving to obtain the original 151 Pokémon.

All Pokémon are displayed with a combat power. A Pokémon’s combat power is a rough measure of how powerful that Pokémon is in battle. Not all Pokémon of the same species will have the same CP. Generally, as a player levels up they will catch Pokémon with higher CP.[10]

Players earn experience points for various in-game activities. Players rise in level as they earn experience points. At level five, the player is able to battle at a Pokémon gym and join one of three teams (red for Team Valor, which uses Moltres as their mascot; blue for Team Mystic, which uses Articuno as their mascot; or yellow for Team Instinct, which uses Zapdos as their mascot) which act as larger factions within the Pokémon Go world. If a player enters a Pokémon gym that is controlled by a player that is not part of their team, they can challenge the leader to lower the gym’s “prestige”. Once the prestige of a gym is lowered to zero then the player will take control of the gym and is able to deposit one Pokémon to defend it. Similarly, a team can upgrade the prestige of a gym under their control by battling the gym leader.

Although the game is free-to-play, it supports in-app purchases of Poké Balls and other items.By July 14, players were able to submit requests for new Pokéstops and gyms to be included in the game.

Though Pokémon is currently unavailable in India. Android users can download it in APK format and install it manualy. Click Here to download Pokémon Go

 

Why your Start-up idea needs a Project Formulation?

Being an entrepreneur is not an easy task. Right from planning to executing entrepreneurs have to make sure that each process is in line.

Before all that an entrepreneur need a feasible idea to map investments. Ideas have to go through multiple tests to ensure maximum profit is gained while minimum resources are spent.

As in reality, the case is quite different. A major constraint faced especially in developing countries is the resource constraint. Hence it becomes imperative that certain project ideas are only taken up or pursued in preference to others.

For the proper execution, one needs to perform a project formulation.

A project is considered to have crossed the identification stage when:

1. Initial screening is made from the alternatives
2. Policy issues affecting the project have been resolved
3. Project costs and benefits, on the basis of estimates are justified
4. Project receives support from the beneficiaries as well as political authorities
5. Prospects of funding are available from local and external sources
6. Specific project plan is established

Project Formulation, techniques help us in making a choice.

It helps you compare your project idea to other alternatives. Once your idea goes through the formulation process you start getting a big picture of all the loop hole and drawback. It helps you analyse your idea from the point of view of input as well as output.

Such an analysis helps decision makers to point out technical feasibilities and financial viabilities.

Entrepreneurs in this way get a chance of taking a first look carefully and critically at a project idea by an entrepreneur to build up an all-round beneficial to project after weighing its various components.

The prime benefits of this pre-feasibility study through project formulation  are:-

1. Investing opportunity is promising– entrepreneurs get ensure of their idea success  rate. Each parameter is examined and profits are calculated.
2. The Project justifies detailed analysis
3. Support /functional studies are needed for a feasibility study
4. Establish viability of project from investor point of view